Why we started

“Comparison is the thief of joy.”

Our mission is to challenge a culture built on comparison and perfection by celebrating the everyday greatness in all of us.

Established in 2024, Proudly Average is a lifestyle brand founded by two brothers, Henry and Mike, on a simple idea: be yourself.

You don’t have to be the best at everything. Greatness and averageness live in the same person and Proudly Average is built around embracing both.

About the stuff we make

We don’t take ourselves too seriously, but we take our products seriously. Every piece goes through round after round of sampling, rethinking, and starting over. We’ve ordered a thousand hoodies and scrapped the whole run because the quality diminished after three weeks. (Don’t worry, they’re being donated.) We don’t care how long it takes. We won’t release anything until it’s the most comfortable, durable, best-fitting version we can possibly make.

We don’t chase trends. We create what we love and what we know you’ll love.

—Henry, Mike, & The Proudly Average Team